About Me
I'm Mike, a digital strategist who has spent over a decade building organic growth programmes from first principles.
Story
I have spent the last decade building and scaling organic search programmes from zero to managing massive, high-complexity site architectures.
My foundation was built by growing small personal finance platforms into national market leaders. Scaling a site to capture 4% of a national investment market taught me what actually moves the needle commercially and how to build audiences that convert.
That experience scaled into leading organic growth for a programmatic platform with over 28 million pages. This level of complexity demanded a highly strategic approach to audience acquisition, moving away from individual campaigns to engineering systemic growth models alongside large product teams.
Today my work bridges technical engineering and organic growth, focusing heavily on Generative Engine Optimisation (GEO), custom AI workflows and semantic Topical Authority.
Expertise
Enterprise-scale technical SEO, crawl budget management and JS rendering. I build semantic content architectures and implement advanced Topical Authority frameworks to dominate search entities rather than just individual keywords.
Architecting custom automation strategies that integrate APIs and LLMs into complex data pipelines. I build intelligent workflow processes that help eliminate manual friction, to scale operational efficiency across my clients' businesses.
Preparing brands for AI Overviews and LLM-powered search (GEO/AEO). I focus on translating complex data into clear entity structures to ensure brands maintain visibility and authority in conversational query results.
Bridging the gap between raw data and commercial strategy. I engineer robust analytics implementations that capture the right metrics and translate technical complexity into clear business direction.
Creative Engineering
My approach is fundamentally grounded in technical problem solving. Outside of client strategy I continually test the boundaries of modern web development, engineering custom workflows and building experimental digital tools.
Whether I am writing the logic for a complex automation sequence or overhauling a fragmented site architecture, my focus is always on utility. I find immense satisfaction in creating elegant technical solutions that solve real problems, strip away friction and drive clear commercial outcomes.
I am currently taking on new projects and I am particularly interested in engagements that require solving hard systemic problems. Whether you need an immediate technical SEO audit, a custom automation workflow built or a comprehensive Topical Authority roadmap, I can help you build the architecture required to scale.
If you have a project you would like to discuss, the best way to get in touch is via LinkedIn.