Curriculum Vitae
Digital Strategy / SEO / Automations / Web Applications
Work Experience
Digital Strategy Consultant and Web App Developer - Freelance
10/24 – Present
- Designed and launched a market research Node.JS application for a client. This tool connects to a data API and websearch-enabled AI agents to do nuanced research into cultural institutions and venues across countries and return structured data to a spreadsheet.
- Currently building five websites: one personal site, one to sell, two for clients, and one for an application that calls AI agents to perform tasks in a browser.
SEO Manager - PropertyXYZ
08/18 – 07/24
- Developed the programmatic SEO strategy behind launching a 28 million page website containing data on every postcode in the UK, mapping data structure onto URLs.
- Created a semantic analytics layer using Schema.org and GTM.
- Worked closely with the development team to resolve issues around JavaScript rendering, APIs, and crawling.
- Played a central role in link-building efforts and PR strategy, writing most of the promotional material and maintaining strategic partnerships.
Web Manager and SEO - Property Investments UK
11/15 – 10/24
- Initially contracted to manage the day-to-day operations of the personal blog of Rob Jones, a property investor who sold an online course.
- Grew the site into the highest trafficked resource for property investors and buy-to-let landlords in the UK.
- Managed total website operations, from security and DNS to SEO content writing, design, UX, analytics, sales funnel automations, and managing services and freelancers.
Skills
- SEO: technical, written, backlinks, semantic, object, parasite. Knowledge of Tf*IDF and BM25.
- Experienced with SEMRush, AHrefs, Screaming Frog – adaptable with any platform.
- Strong writing skills with hundreds of articles and press releases authored.
- Advanced GTM user with in-depth knowledge of dataLayer.
- Proficient in HTML and CSS; passionate about JavaScript and exploring Python.