Curriculum Vitae
Digital Strategy / SEO / Automations / Web Applications
Work Experience
Digital Strategy Consultant and Web App Developer – Freelance
10/24 – Present
- Designed and launched a market-research Node.js application that connects to a data API and web-search-enabled AI agents to produce structured venue data.
- Currently building five websites: one personal site, one to sell, two for clients and one for an AI-powered browser-automation app.
SEO Manager – PropertyXYZ
08/18 – 07/24
- Developed the programmatic SEO strategy that launched a 28 million-page site covering every UK postcode, mapping data structure onto URLs.
- Created a semantic analytics layer using Schema.org and Google Tag Manager.
- Worked closely with engineers to resolve issues around JavaScript rendering, APIs and crawling.
- Led link-building and PR strategy, writing most promotional material and nurturing strategic partnerships.
Web Manager & SEO – Property Investments UK
11/15 – 10/24
- Originally hired to run the personal blog of property-investor Rob Jones, who sold an online course.
- Grew the blog into the UK’s highest-traffic resource for property investors and buy-to-let landlords.
- Oversaw everything from security and DNS to SEO content, design, UX, analytics, sales-funnel automations and freelancer management.
Skills
- SEO: technical, on-page, backlinks, semantic, object, parasite; familiar with TF-IDF and BM25.
- Experienced with SEMrush, Ahrefs, Screaming Frog; quick to adapt to any platform.
- Strong writing skills with hundreds of articles and press releases authored.
- Advanced Google Tag Manager user with in-depth dataLayer knowledge.
- Proficient in HTML and CSS; passionate about JavaScript and exploring Python.